Syncapse Invites You To An Exclusive SXSW Interactive Lunch With Zach Hofer-Shall, Forrester Research

Listening Platforms, Grow Up! The Need For Advancement in Social Media Measurement

As uses for social data grow across the organization, technology needs to evolve to serve needs beyond the Marketing or PR department. Today’s listening platforms must integrate with social management infrastructure as a whole and must employ increasingly advanced analytics if they want to be viewed as a critical resource across the organization. In this session, Forrester’s Zach Hofer-Shall will present his views on the difference between social media listening and measuring, and the advances required for listening platforms to advance the state of social intelligence in 2012 and beyond.

About Zach Hofer-Shall, Forrester Research

Zach is one of Forrester’s leading experts on social intelligence. His research focuses on the applications of social data across the enterprise to inform marketing and business strategy. Zach is a popular speaker and commentator on Bloomberg TV, CNN, CRM Magazine, The Financial Times, NPR, and The Wall Street Journal.